November in Motion
November in motion, another month gone by and another month our LED signs have been travelling throughout the streets of Perth. In this blog we will dive deeper into the analytics November provided us, along with an exclusive insight into what is coming in the New Year.
An Insight into Analytics
The month of November was extremely successful in terms of analytics, we were close to doubling the expected hours driven. For this month alone, we managed to deliver 800 hours of advertising for the month… Why is this huge you ask? Because we were able to deliver the equivalent of 33 days’ worth of advertising to our trial campaign clients in one month. But what does 800 hours or 33 days show? For November we delivered slightly North of 2,000,000 impressions, and we expect this number to skyrocket as our fleet expands. Last month we highlighted how our signs travelled roughly 20,000kms, well this month we doubled that, with slightly more than 44,000kms driven. This was represented as the equivalent of driving from Perth to Melbourne 6x, well 40,000kms is equivalent to the circumference of the Earth…
Moving into December and the New Year
Trying to run a business is no easy feat, every day there are new challenges, new problems, new decisions to make, new upgrades to make. This is why as a company we are excited to give you a little insight into what we have been working on behind the scenes, and what’s to come moving forward. Our head of technology, Parakram, has been busy building the capability to provide more accurate impression numbers to our clients. In the advertising industry impressions = currency, it is what drives the value of our business, hence continuing to improve the accuracy of our impressions is at the forefront of development. We are also actively expanding our fleet coming into the New Year, tripling the number of vehicles on the road and expanding our reach to over 6 million impressions per month.
Take the Leap
Ready to take the leap? Ready to elevate your brands awareness? Connect with us today. It is evident that if you are striving to gain impressions, target Perth hotspots, or maximise campaign engagement, Shiine is a platform waiting for this to happen. We are enthused to collaborate with you to transform your brands advertising goals for the new year. Contact us to join us on our path.